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The last part of theory exploration is about how do Arts affect us in real life.

The natural link between Aesthetics and Ethics. We study not only the laws of Beauty, but what is "Good and Bad" -- the moral questions arts present to us.

Virtual Theatre Project

Visual Literacy

Beside the old thought that media has to be "liberal" because of the "natural" inclainnations of the journalists and etc., there is a simple market analysis (Marxism?). Enrtertainment industry's market is the masses; they buy their songs, watch TV, go to the movies. They are the star-make and make any celebrity rich. In order for to do it, they have to have someminimal income (must be insreased through social redistribution = taxes).

The art is supported by a few. The artist never was rich; s/he becomes rich, when crosses the border into CULTURE. Then the product has to become mass product and has to be mass-produced.

Notes

Fall 2003: THR413 * Playscript Analysis Textbook:

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GeoAlaska: Theatre & Film

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Visual Economy

...
Number One US export is entertainment. Yes, the music, TV programs, movies... Why?

You all heard the catch phraze "Information Technology" -- what does it mean?

Post-industrial economy?

Did you hear about "Service Economy"?

So, what do we produce today?

The movie "Titanic" earned over one billion dollars. What is this "product"? What is sold and what do we buy? What do we pay for?

The advertizing gurus say that they sell "dreams"! But could the emotions be a comodity?

200X-2001
Film = Theatre + Art + Music

Questia

The biggest question is why should we "study" art? Are there any practical results and benefits for me in it?

Feelings & Thoughts

Maybe we should ask why does art exist?

The concept of "entertainment" is extremely popular. We ready to agree that we learn nothing from the movies. We go there to relax, we do not ask and get no message...

Wrong. Our cosmology is formed by the movies to a greater dergree than the Greeks were shaped by their myths. Technology allows us to experience day-dreaming -- and how much do we aware of the message in our dreams? Freud insisted that the dreams are nothing but the suppressed messages. Our fear, hopes, wishes, needs...

Entertainment is the biggest US export -- what is the product? You and me, we.

Economics: production of ideas and advanced technology for manufacturing it. The word is not the most effective -- reading your mind is! I'll show what I see. You can what I see. In fact, you can have the same dreams... finally, we can share our dreams!

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Summary

There are several traditional approaches to art analysis: one one them is historical. We see the socio-political background of the period, major changes in economic and technological environemt, scientific discoveries and etc.

Nevertheless, we have to have some definitions for the major ecomonic formations, like capitalism, for example, to understand the system of production.

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Questions

Could the economic terms (like market economy) be introduce through the history of art?

Link to Visual Economy.

Notes

Modes of economic production in Antiquity, Middle Ages and Today... and Art. I should try it in class.

Connection with The Book of Spectator

Next: Visual Culture

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