2008 filmplus.org/kino
Simulacra - in the era of television - are copies of things that no longer have an original (or never had one to begin with). Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal. The territory no longer precedes the map, nor survives it. Henceforth, it is the map that precedes the territory - PRECESSION OF SIMULACRA - it is the map that engenders the territory....(Baudrillard, 1994, p. 1) Advertising assists in constituting signs and codes that appear to represent social reality - in actuality, they represent an autonomous realm of hyperreality that has relatively little to do with the 'real' as we have come to define it.
Jean Baudrillard points to a reversal of the relation between representation and reality where the media are coming to constitute a (hyper)reality, a media reality which seems "more real than real" (Kellner, 1991). The distinction between the real and the representation collapses and dissolves away. All that truly can be said to be left is the simulacra itself.
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I don't remember where are my Baurillard's notes, it has to be read together with this file.
SummaryNotesLink this page and Speed to Film & Movies class!...
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The New French were right, read them! Read them again! Maybe because they in France go through the stage of disappearence for a long time already. Maybe because they turned Europe into a museum? Maybe they can see America from the distance? Maybe because they know that they are dead...Aristotle wrote about mimesis. Our "artifial" life is the imitation of our stupid fantacies. Yeah, now we can do it!
Disappearance of the Real?
Paradise: Ideology of Good Life. Good life is not the same as life. Life has to undergo some alternations to become "good." "Good" isn't an adjective but the essence of the formula. Good is more important than life. Simulacra is GOOD!There are some attributes of life, which are not "good." Pain, death, unevenness.... Life is too "real"! If we make it "soft" reality (or software), if we can program the real (good only), we can eliminate the "hard" aspects.... soften them.
What do we mean by "good"? Nietzsche's revolt against the morals was provoked by the total moralization of the real. Real became equal with good. Good is defined by being good for many, the majority (humankind). For all. Is hot water good for us? (We passed the stage of "running water.")
Oh, yes, the tyranny of the nice! "beauty will save the world." Dostoevsky meant "nice".... living?
Paradise is the answer: an individual has surrendered powers to human race. Direct rule, instead of representation. Did we, angels, know it firsthand? The last shall be first!
Only secret could be provide you with the real things, hard to obtain -- like culture. You want your powers -- learn.
Paradise was for use, not knowledge. Sounds familiar.
Accidents are a must: paradise turns into hell for educational purposes.
Birth: existence before essence (existentionalism, marxism). Soul: essence before existence (Plato's ideas).
NB
The new directory and its pages are not ready, I am working on it... because the crazy media is working on me!I do not understand why do we have to come with the moral judgements about any phenomena of the second nature (man-made)? We do not see the laws of the first nature as good and bad. Is gravity good? Why should it be different for atomic energy? It could be good and bad, light sun or night. Why must simulacra be negative? I guess, we simply over-reacting. Our powers are too new for us -- and we are afraid of ourselves...
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