* The World Wide Web, sometimes referred to as "the Web", is an interconnected set of documents and files linked together by hyperlinks
* The Internet or sometimes just "the Net", is an interconnected set of computers and computer networks, linked to each other by copper wires, fiber-optic cables, microwave links etc.
* A blog, short for weblog, is often described as an online diary. The most recent entries (called posts) - appear on the homepage of the blog with links to archives of older posts. Archives are organized by date and often categorized by topic. Often, each post will have a form for readers to add their own comments and to give their opinion or reaction to the post's content.
You have to remember that everything on the Net has to be in quotations. The so called "webpages" -- just think about it! What kind of "pages" they are?
Link Popularity - link popularity is the number of other quality sites that link to yours. Because many search engines use formulas to determine a sites ranking, the more quality links that point in to your site, the greater your link popularity.
Keyword Density - keyword density is a score that is based on the amount keywords that appear in the title, description, keywords, text, links, etc.
Click-through - a click through is referring to a "cost-per-click" that some search engines charge the advertiser.
Impression - an impression is the number of times your search listing will be displayed to visitors.
Tracking URL - a tracking URL is an internal site URL that records the number of click-throughs (and sometimes impressions) your search listing receives.
Keyword - a keyword is a request made by a visitor searching for something on the Internet, such as 'gifts'.
Phrase - a phrase is a multiple keyword string that is made by a visitor searching for something on the Internet, such as 'gift shops'.
Relevant Keywords - keywords and phrases that best represent what your site or page you are linking to is about.
Page View - a page view is the number of times a webpage is displayed by a visitor.
There are three forms that can be assumed while planning the sites internal linking pattern.
Hierarchal -- In this kind of Internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the website.
Looping -- In this kind of Internal linking the home page is connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page and the last page is connected to the home page in this way a loop is formed.
Extensive inter linking -- In this kind of Internal linking each page is connected to each other in the website.
What kind of internal linking is preferable in a certain case, is dependent on the objectives you are trying to achieve in terms of Pagerank optimisation, user navigation ease & site theme.One tip to bear in mind is that internal linking should reinforce the theme. One should not crosslink between the pages on the site which are unrelated by themes. This will dilute the theme intensity & affect the page rankings on SERPs.
What are Page Views?
Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The page view rank is a ranking of all sites based solely on the total number of page views (not page views per user). The three-month changes are determined by comparing a site's current page view numbers with those from three month ago.
Page views per million indicates what fraction of all the page views by toolbar users go to a particular site. For example, if yahoo.com has 70,000 page views per million, this means that 7% of all page views go to yahoo.com. If you summed the fractional page views over all sites, you would get 100% (this is not true of reach, since each user can of course visit more than one site).
There are many books about web abd web-building with a lot of advises and this is not my task to teach you what all the terms are about.
My goal is different.
I want to explain what all the words you know already mean. I mean, what they REALLY mean.
Hits, First Impressions, Surfing?
==> Hits:
You see this term everywhere, and often, it is
misunderstood and
misused. Each hit to a web site doesn't necessarily
represent one
visitor. Generally, hits refer to not only the web
page itself, but
all files requested, including all graphics.
Therefore, if a page has
25 graphics, each visitor to that page represents 26 hits
- one hit
for the page and 25 for the graphics. As you can
see, hits can be
very misleading when representing web site traffic.
==> Page View - Also known as Impressions:
As the term indicates, this refers to the number of times
each page on
your site is viewed by a visitor. If your site has
20 pages, and a
visitor goes to all pages, that visitor generated 20 page
views. Keep
in mind, every time that same visitor returns to your
site, they will
again generate more page views, regardless of the time
between visits.
Please note that some affiliate programs use the term page
views or
impressions synonymously with unique visitors.
==> Unique Visitors:
This, by far, is the best and most reliable measure of
traffic. A
unique visitor is one visitor to a web site, regardless of
how many
pages he or she visits or how many pages or files/graphics
the site
contains. Unique visitors are counted only once for
a specific period
of time - depending upon how the site statistics are
configured.
Generally, a visitor is only counted once in a thirty day
period, no
matter how many times they may have returned during that
time. Keep
in mind, this time period varies wildly in the industry,
so when
talking about unique visitors, make sure you know how long
it takes
for a visitor to be counted again.
==> CTR - Click Through Ratio:
Used primarily in affiliate programs and advertising, this
is the
ratio between the total impressions of a banner or link
and the number
of times a site visitor actually clicks on (or executes),
the banner
or link. For example, if a banner/link had 10,000
impressions in a
month, but the advertiser's banner/link was only actually
clicked
2,000 times during that same period, the CTR would be 20%.
==> CPC - Cost Per Click:
This represents the amount of money (or other
consideration), an
advertiser would pay to the site owner each time their
banner or link
was clicked by a site visitor.
==> CPI - Cost Per Impression:
This represents the amount of money (or other
consideration), an
advertiser would pay to the site owner each time their
banner or link
was viewed by a site visitor.
==> CPM - Cost Per Thousand:
This is the amount an advertiser would pay a site owner
for every
thousand units. I'm using the term UNITS to
represent whatever the
site owner and advertiser agreed to base payments on - per
click, per
impression, per subscriber (in e-zine advertising),
etc. For example,
if you were being paid $.20 cents for each click through,
and in a
month your site generated 10,000 click throughs for a
specific
advertiser, you would be paid $2,000.
There are many more terms you should become familiar with,
but these
are the most commonly used terms with regard to web site
traffic,
affiliate programs, and web site and/or e-zine
advertising.
AKA * "Also Known As" - An acronym used in online chat, e-mail, and newsgroup postings.
ASAP * "As Soon As Possible" - an acronym used in online chat, e-mail, and newsgroup postings.
broadcast * To simultaneously send the same message to multiple recipients. Broadcasting is a useful feature in e-mail systems. It is also supported by some fax systems. * In networking, a distinction is made between broadcasting and multicasting. Broadcasting sends a message to everyone on the network whereas multicasting sends a message to a select list of recipients.
buffer page * An alternate or "extra" Web page used primarily for marketing programs. It was initially used as a page you came to after clicking on an ad banner that highlighted the special ad offer, instead of going directly to the advertiser’s home page. In the latter, this page serves to highlight or upsell the special offer mentioned in the ad banner. This page is typically hosted or kept on the server where the ad banner is served and not on the advertiser’s or actual Web site’s server. Buffer pages are also used to increase a Web sites chance of a high ranking to search engines. Not to be confused with a splash page.
click rate * The percentage of impressions that resulted in users clicking on an ad banner.
clickable graphic or imagemap * An image or graphic with "active" areas to allow a user to click on it. An imagemap can have many different areas that are hyperlinks or "hot". These clickable areas are called links and can take you to different sections of a Web site or to other Web sites. For example, an image of a country might be designed to allow users to click on a city or region which will then bring up information or another Web page about that place.
clickly * Clicking quickly.
connectivity * The state of being connected to the Internet or some other type of computer network. On the Internet, if you lose your connectivity, you are no longer online and must redial into your ISP. When ISPs get many users signing on all at once, the connectivity tends to be poor. Sometimes someone may ask "What is your connectivity?". This usually means what kind of speed does your Internet connection support, like 28.8 or T-1.
cookie * A piece of information about your computer, something you clicked on, and/or you (such as your username) that is stored in a text file on your hard drive. A server accesses this information when you connect to a Web site that wants to know this information. One common occurrence of a "handing out a cookie", would be when you as a user, log into a system through a Web site. After you enter in your username and password, your browser saves a text file that it calls upon for later access. This prevents you from having to log in again if you happen to leave the Web site and then return at a later time. * Another way to describe cookies is to say they are tiny files containing information about our computers that can be used by advertisers to track our online interests and tastes. Cookies are also used in the process of purchasing items on the Web. It is because of the cookie that the "shopping cart" technology works. By saving in a text file, the name, and other important information about an item a user "clicks" on as they move through a shopping Web site, a user can later go to an order form, and see all the items they selected, ready for quick and easy processing.
content * The information contained in a Web site, including the structure in which it is presented. Web sites often get judged and rated on the quality, quantity and navigational flow of this information.
Internal linking architecture:
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